Yup, you read that right. We said MapQuest, the name that has become synonymous with mapping the way Kleenex means tissues. While at SpireMedia, Sarah conducted focus groups to help the mapping giant determine the best feature set to keep up with rivals Yahoo! and Google to whom they were rapidly losing market share. We discussed location-based recommendations, traffic-aware notifications, and improved map interactions like zoom in/out.

What people really wanted? Directions that wouldn’t get them lost. We couldn’t help with that. But we presented our findings to the MapQuest team and they ran–sorry, drove–away with them.