Climate CoLab

This research center at MIT’s Sloan School of Management is trying to take real action on global climate change by creating a rewards system for collaborating on good ideas. It’s a complex model based on crowd sourcing and collective intelligence, not simple concepts even for the most savvy among us. The  recent site redesign by Moth was usability tested twice by the Black Pepper team. We hope our notes on where and how to present the blurbs and the details allow climate change activists to get on the scent of information and find what they need when they need it.