In the competitive world of insurance, click-throughs are everything. And in the underworld of insurance, life insurance is no laughing matter. That’s why our client, SelectQuote, needs the most streamlined online quote process they can get. We reviewed their analytics chatted with customer service, reviewed technical limitations, and compared their process against their peers. We settled a three-step form with fewer questions, logically organized, with clean you-are-here markers. We haven’t seen it implemented yet, but we hope the changes are coming soon.