Amanda Rotondo

Principal Consultant
User Researcher & User Experience Designer

With 18 years working in UX and a PhD in Human-Computer Interaction, Amanda brings a highly seasoned eye to quantitative and qualitative user research, and all facets of user experience design. She has successfully innovated for B2B and B2C clients, across SAAS, web, and iOS and Android native app platforms. Amanda brings her insightfulness, creativity, and empathic perspective together with her extensive research and design education to bring clients’ target user groups into sharp focus.

Clients like Aetna, Beth Israel Deaconess Medical Center, Institute for Healthcare Improvement, Institute for Healthcare Metrics, Blue Cross and Blue Shield, Joslin Diabetes Center, Fidelity, College of Wooster, Harvard Alumni Association, Rhode Island Housing, and Variety Magazine have seen their expectations exceeded by Amanda’s work as a direct consultant or as a part of a larger agency team. Additionally, she worked in-house to grow the user base of a retail/fashion SAAS company from 1 million users to over 35 million users in less than five years, and expand the company’s offerings from one core product to a robust suite of over seven products.

Amanda has published and spoken extensively in both professional and academic forums, and has taught and developed undergraduate and graduate level information architecture and user experience classes at Rensselaer Polytechnic Institute. Her work on the role of empathy in computer-mediated collaborations was funded by a prestigious provisional grant from the National Science Foundation, and she received multiple grants to advance the fields of participatory and value-sensitive design.

She holds a BS in Electronic Media, Arts, and Communication from Rensselaer Polytechnic Institute and an MA in Media Studies from Pennsylvania State University, in addition to her PhD in Human-Computer Interaction from Rensselaer Polytechnic Institute.