If blogs about blogging are to be believed, then the key to increased readership is a good story. Tell a better story, and people reading you will want more. Tell a better story, and more people will want to read. Tell a better story, and get more likes and shares. Easy peasy, right? It's not … Continue reading Tell great stories: get more likes
Author: spagliaccio
Digital strategist and user experience designer blogging about customer experiences at blackpepperinc.com and on life, stepparenting, and more at senseandsnarkiness.wordpress.com
Harvard students never walk alone
With rights for women and the LGBTQ community in America in a constant state of flux, it's important to remember that long-standing cultural and educational institutions embraced Title IX years ago and have put policies in place to protect the rights of all community members. The Title IX Office at Harvard University created a new … Continue reading Harvard students never walk alone
Why good process is essential to design
All designers are flattered when they are asked to design something from scratch, and the team at Black Pepper is no exception. But the truth is, creating something from nothing can be intimidating, especially when you’re translating a familiar offline experience to an online one and expectations are high. These are the moments when a … Continue reading Why good process is essential to design
Shepley Bulfinch looks back to go forward
The mantra “innovate or die” can feel like a threat some days. The demand for “new” can feel inexhaustible. So how do companies like Shepley Bulfinch survive for over a century in an industry that sets as many trends as it follows? The dedicated team at Shepley Bulfinch manages it with ease by being genuine … Continue reading Shepley Bulfinch looks back to go forward
Informal usability testing Boston-style
Some experts define informal testing as a usability test conducted focus-group style in a conference room rather than a lab setting. For others, a test is informal if it relies on low-fidelity sketches rather than a slick development site. But when you’re desperate for citizen engagement and low on budget, we say, do it Boston-style. … Continue reading Informal usability testing Boston-style
