Looking for multidisciplinary graduate education in engineering but feeling unenthusiastic about an MBA? Look no farther than MIT's program in System Design and Management. For this interdisciplinary educational program, the Black Pepper team did a deep dive into the differences between a traditional MBA program and this MS program jointly offered by MIT’s School of … Continue reading What is SDM at MIT?
Category: Content strategy
Our content strategy work features sites large and small, all organized into neat hierarchies with logical taxonomy and tagging systems.
Medicaid.gov isn’t for people who need Medicaid
Did you know the website Medicaid.gov isn't for people who need or use Medicaid? Neither did we! It turns out, the site is for people administering Medicaid services at the state and federal level. We learned this useful tidbit last year as part of a content strategy and navigation consulting gig with the Centers for … Continue reading Medicaid.gov isn’t for people who need Medicaid
Tufts moves toward brand consistency
Like many large research universities Tufts is a confederation of schools with separate marketing budgets and technical support operations which has led to inconsistent web sites and brand messages over the years. Thanks to strong cross-organization collaborations and a really tight deadline, Tufts is achieving brand consistency across its schools' websites. And with the help … Continue reading Tufts moves toward brand consistency
Tell great stories: get more likes
If blogs about blogging are to be believed, then the key to increased readership is a good story. Tell a better story, and people reading you will want more. Tell a better story, and more people will want to read. Tell a better story, and get more likes and shares. Easy peasy, right? It's not … Continue reading Tell great stories: get more likes
Harvard students never walk alone
With rights for women and the LGBTQ community in America in a constant state of flux, it's important to remember that long-standing cultural and educational institutions embraced Title IX years ago and have put policies in place to protect the rights of all community members. The Title IX Office at Harvard University created a new … Continue reading Harvard students never walk alone
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