Like many large research universities Tufts is a confederation of schools with separate marketing budgets and technical support operations which has led to inconsistent web sites and brand messages over the years. Thanks to strong cross-organization collaborations and a really tight deadline, Tufts is achieving brand consistency across its schools' websites. And with the help … Continue reading Tufts moves toward brand consistency
Category: Digital strategy
Black Pepper’s digital strategy recommendations utilize analytics, target audiences, compare competitors, and set short and long-term strategic directions.
Tell great stories: get more likes
If blogs about blogging are to be believed, then the key to increased readership is a good story. Tell a better story, and people reading you will want more. Tell a better story, and more people will want to read. Tell a better story, and get more likes and shares. Easy peasy, right? It's not … Continue reading Tell great stories: get more likes
Why good process is essential to design
All designers are flattered when they are asked to design something from scratch, and the team at Black Pepper is no exception. But the truth is, creating something from nothing can be intimidating, especially when you’re translating a familiar offline experience to an online one and expectations are high. These are the moments when a … Continue reading Why good process is essential to design
Shepley Bulfinch looks back to go forward
The mantra “innovate or die” can feel like a threat some days. The demand for “new” can feel inexhaustible. So how do companies like Shepley Bulfinch survive for over a century in an industry that sets as many trends as it follows? The dedicated team at Shepley Bulfinch manages it with ease by being genuine … Continue reading Shepley Bulfinch looks back to go forward
Science and international affairs at HKS
Ever wonder what lies at the intersection of science and international relations? Look no further than the Belfer Center at the Harvard Kennedy School. This team of researchers and policy experts have been supporting the public and private sectors for decades. They were the trend setters who predicted that national security and defense depends on a … Continue reading Science and international affairs at HKS
blackpepperinc.com 