Tufts moves toward brand consistency

Like many large research universities Tufts is a confederation of schools with separate marketing budgets and technical support operations which has led to inconsistent web sites and brand messages over the years. Thanks to strong cross-organization collaborations and a really tight deadline, Tufts is achieving brand consistency across its schools' websites. And with the help … Continue reading Tufts moves toward brand consistency

Harvard students never walk alone

With rights for women and the LGBTQ community in America in a constant state of flux, it's important to remember that long-standing cultural and educational institutions embraced Title IX years ago and have put policies in place to protect the rights of all community members. The Title IX Office at Harvard University created a new … Continue reading Harvard students never walk alone

Why good process is essential to design

All designers are flattered when they are asked to design something from scratch, and the team at Black Pepper is no exception. But the truth is, creating something from nothing can be intimidating, especially when you’re translating a familiar offline experience to an online one and expectations are high. These are the moments when a … Continue reading Why good process is essential to design

A City website that’s useful

Black Pepper was recently engaged to conduct usability testing on the new City of Boston website. The site was beautifully designed by IDEO and is under development by Acquia. In the meantime, we're making sure it serves the needs of citizens across neighborhoods, demographics, and means of access by conducing surveys, one-on-one user testing, and … Continue reading A City website that’s useful