Content Strategy

Content strategy means different things to different people. To us, it’s all about articulating your story. Black Pepper has done it all from hard-core site mapping of 60,000 page higher education websites to creating parallel writing structures for glossy marketing sites. We know how to dig into the nitty-gritty details of content hierarchies and taxonomies through card sorting and taxonomy testing. And we can take a step back and create navigable information systems across a suite of sites or applications. We’ll even remind you to write friendly error warnings and 404 messages.

We’re not just about tagging pages. Black Pepper’s team of experienced consultants helps our clients create long-term governance plans with clear editorial workflows.