In part 3 of Sarah's 4-part series on bias in AI and UX (available now), she provides a how-to guide for addressing your own implicit biases during user research, UX design, and usability testing. Check it out now at UX Matters.
Remember the computer-science maxim Garbage in, garbage out? So goes big data in artificial intelligence (AI). The historical data we use to train the machines in AI research continue to reflect biases that many of us have hoped to relegate to the past. But, if you ask the machines, women belong in the home and Black men belong in … Continue reading Understanding racial and gender bias in UX: tips for fighting bias by design
Sarah has been researching bias in artificial intelligence over the last few years and has given three talks to Design Incubation and the In-House Agency Forum to share what she's learned. If you're interested in unbiasing your user experience research and battling systemic racism and sexism through design, watch out for Sarah's upcoming articles on … Continue reading How to unbias your UX
These five easy design tips will improve your customer satisfaction and engagement with your sites and offerings.
The team at Black Pepper recommends all friends and colleagues who have websites and/or blogs check your Google Analytics accounts for pro-Trump traffic as the new year is bringing us new and improved spam to tackle. (By improved I mean more annoying than ever.) Pro-Trump trolls are now hacking the language settings on Google Analytics for … Continue reading A fly in your Google Analytics account