Complete digital strategy and user experience consulting with a sprinkle of magic. Okay, not real magic. But we like to think we add a little something to our projects, a dash, a pinch, a touch of something extra. You know what we mean. It’s that thing that makes projects go smoothly and makes our clients say, “We’ll call you soon about more work.

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Recent Posts

Understanding racial and gender bias in UX: tips for fighting bias by design

Remember the computer-science maxim Garbage in, garbage out? So goes big data in artificial intelligence (AI). The historical data we use to train the machines in AI research continue to reflect biases that many of us have hoped to relegate to the past. But, if you ask the machines, women belong in the home and Black men belong in … Continue reading Understanding racial and gender bias in UX: tips for fighting bias by design

How to unbias your UX

Sarah has been researching bias in artificial intelligence over the last few years and has given three talks to Design Incubation and the In-House Agency Forum to share what she’s learned. If you’re interested in unbiasing your user experience research and battling systemic racism and sexism through design, watch out for Sarah’s upcoming articles on … Continue reading How to unbias your UX

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