We want to get to know your customers, and we hope you do too. Our consultants can help you analyze any data you have about your customers, clients, employees…whichever audience you are targeting with your digital solution. If you have Google Analytics and don’t know what to do with them, we can start there. If you are at a total loss, we can put together the right package of surveys, focus groups, third-party research, peer heuristics, observational interviews, and immersive workshops.
Whatever the goal, we believe narrowing down your target audience to an identifiable group of people is the best first step. From there, we can generate personas, user stories, customer journeys, and digital road maps to help you see both the problem and the solution from the perspective of your users–after we’ve walked a bit in their shoes and have the research to prove it.