The Black Pepper app design team has completed a series of very hush-hush projects over the last 18 months. We designed a laboratory management system for a genomics start-up, a predictive analytics dashboard for a biotech business, and not one but two financial services monitoring dashboards for tracking holdings of major investment companies in the … Continue reading Lab management, predictive analytics, and financial services dashboards
Category: Digital strategy
Black Pepper’s digital strategy recommendations utilize analytics, target audiences, compare competitors, and set short and long-term strategic directions.
Medicaid.gov isn’t for people who need Medicaid
Did you know the website Medicaid.gov isn't for people who need or use Medicaid? Neither did we! It turns out, the site is for people administering Medicaid services at the state and federal level. We learned this useful tidbit last year as part of a content strategy and navigation consulting gig with the Centers for … Continue reading Medicaid.gov isn’t for people who need Medicaid
Tufts moves toward brand consistency
Like many large research universities Tufts is a confederation of schools with separate marketing budgets and technical support operations which has led to inconsistent web sites and brand messages over the years. Thanks to strong cross-organization collaborations and a really tight deadline, Tufts is achieving brand consistency across its schools' websites. And with the help … Continue reading Tufts moves toward brand consistency
Tell great stories: get more likes
If blogs about blogging are to be believed, then the key to increased readership is a good story. Tell a better story, and people reading you will want more. Tell a better story, and more people will want to read. Tell a better story, and get more likes and shares. Easy peasy, right? It's not … Continue reading Tell great stories: get more likes
Why good process is essential to design
All designers are flattered when they are asked to design something from scratch, and the team at Black Pepper is no exception. But the truth is, creating something from nothing can be intimidating, especially when you’re translating a familiar offline experience to an online one and expectations are high. These are the moments when a … Continue reading Why good process is essential to design
